Homework 11

Here are some packaging designs by/for Kevin Murphy, a haircare line. Acknowledged in Graphis 100 Best in Design for 2012.  I like the way all the packages are related to each other in shape and color pallet, the way even different colored product packs link to each other while still announcing their unique identity.  I particularly like how the packages evoke bricks or building blocks as a way of communicating to the market that a combination of these products will build a solid haircare regimen.